We believe in meeting people where they are—whether that’s online, in person, or through organizations they already trust.
Campaigns are designed to:
Be plain-language, avoiding technical jargon
Include visual instructions for those with lower literacy
Be available in multiple languages to serve immigrant communities
Offer actionable steps, not just awareness
Why It Matters
Our awareness work directly addresses the widening gap between growing digital risks and the public’s ability to defend themselves. By proactively educating communities before crises happen, we:
Prevent victimization from scams, fraud, and data breaches
Reduce the burden on law enforcement and social services
Empower vulnerable groups to use the internet safely and confidently
Build trust in technology, especially among those historically underserved or targeted online